Vermeer vs Atari
Picture: Jan Vermeer, The Music Lesson
c. 1662-1665. Oil on canvas, 74.6 x 64.1 cm (Royal Collection, St. James’ Palace, London).
Logo: Atari
Segmentation
Hallucinations |
Concept |
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Broken window vs Apple
Picture: factoryjoe - Some rights reserved Highway vs Maltese cross
Picture: Google Maps Toscani vs Motorola
Picture: Giovanni Toscani, Trittico con Madonna col Bambino, S. Girolamo e S. Caterina Virgin Mary grilled cheese sandwich vs Adobe
Picture: Diana Duyser NB: unfortunately our software did not recognize the Virgin Mary Dead fish vs Centrino
Picture: morak faxe - Some rights reserved One small step vs AT&T
Picture: NASA African mask vs McDonald’s
Picture: author unknown Snake vs Bank of America
Picture: koala.net Darth Vader vs Motorola
Picture: author unknown Da Vinci vs Carrefour
Picture: Leonardo da Vinci, Madonna with a Flower (Madonna Benois)
Villepin vs GDF
Picture: author unknown
NB: Dominique de Villepin is the current French prime minister. Cloaca Maxima vs Microsoft Windows
Picture: LinBow - some rights reserved Bad teeth vs Evian
Picture: author unknown
US Navy vs Adidas
Picture: jmdagett - some rights reserved Gustave Courbet vs Corus
Picture: Gustave Courbet, L’origine du Monde, c. 1866. Huile sur toile 46 x 55 cm (Musée d’Orsay). Butterfly fish vs AT&T
Picture: Sniffette - some rights reserved Chains vs Social Security
Picture: .bastian - some rights reserved Marilyn vs Coca-Cola
Woman heap vs Citroën
Picture: author unknown - found on Google Image Search NB: although this picture was obviously made to parody Citroen’s logo, it fits quite well on the blog. Golden Gate vs Cisco
Picture: Hans Schnier - some rights reserved NB : the Golden Gate Bridge is actually at the origin of Cisco’s logo G-String vs Mercedes
Picture: author unknown Pigs vs Aliens
Picture: sqsteffens_83 - some rights reserved Fish vs Woolmark
Picture: Nemo’s great uncle - some rights reserved Coconut desert vs Mitsubishi
Picture: Mr Wabu - some rights reserved |
Logo.Hallucination is a project by Christophe Bruno, 2006-2007 Is the economic dynamics of the collective hallucination leading us towards a privatization of the glance? Logo.Hallucination continuously monitors the images circulating on the Internet looking for hidden logos and sends cease and desist mails whenever a copyright violation is detected. The Web, in particular in its version 2.0, is an implementation of the strategies of control in the field of writing. The image, at the opposite, is interpretable with more difficulty by the machine and remains a not very accessible territory. Pattern recognition is a field in full expansion. It constitutes a key technology in the domains of safety, of the management of the rights, of marketing… « Logo.Hallucination » proposes to use technologies of recognition of images in order to detect subliminal forms of logos or emblems, hidden (generally involuntarily) in the visual environment or in the whole of the images of the Internet. The found images will be accessible in a weblog, proposing a comparison between the original on the one hand and, on the other hand, the brand and its logo. « Logo.Hallucination » lies thus within the scope of Web 2.0 insofar as the raw data (images) are mashed up with additional visual information (the hallucination of the brand) and that their juxtaposition takes part of new economic stakes, pointed here in an ironic way.
HMKV, DortmundJul. 19 - Oct. 19, 2008: LogoHallucination is exhibited at HMKV, Dortmund. The exhibition “Anna Kournikova Deleted By Memeright Trusted System – Art in the Age of Intellectual Property” is curated by Inke Arns and Francis Hunger.
The artists represented in this exhibition explore the question of art in the age of mechanical reproduction positioning itself differently in a post-Fordist era permeated with digital networks than in Fordist, analogue times to which Walter Benjamin has referred. Artistic techniques like cut-up, sampling, détournement, appropriation, copying, remixing, plagiarism, and repetition are employed. Participating artists: AGENCY (BE), Daniel Garcia Andújar (ES), Walter Benjamin (US), Pierre Bismuth (FR), Christian von Borries (DE), Christophe Bruno (FR), Claire Chanel & Scary Sherman (US), Lloyd Dunn (US/CZ), Fred Froehlich (DE), Nate Harrison (US), John Heartfield (DE), Michael Iber (DE), Laibach/Novi kolektivizem (SI), Kembrew McLeod (US), Sebastian Lütgert (DE), Monochrom (AT), Negativland and Tim Maloney (US), Der Plan (DE), Ramon & Pedro (CH), David Rice (US), Ines Schaber (DE), Alexei Shulgin & Aristarkh Chernyshev (Electroboutique, RU), Cornelia Sollfrank (DE), Stay Free (US), Jason Torchinsky (US), UBERMORGEN.COM & Alessandro Ludovico & Paolo Cirio (CH/AT/IT), a.o.
MailsEvery time a hallucination is detected, an email is sent to the owner of the image - if the owner is identified. Here is the standard email: Madam, Sir, We inform you that our automated monitoring spiderbot has detected a potential infringement of Intellectual Property Law in the digital image located at the address […]. Indeed this image includes a total or partial representation of the logotype of the brand XXX. Since you are responsible for the diffusion of this image on the Internet, we would like to remind you that such unauthorized use of copyrighted work could be liable for statutory damages. Moreover, it may have violated other US federal laws, including (among others) the Digital Millenium Copyright Act and the Consumer Fraud and Abuse Act. Accordingly, we hereby suggest that you should contact immediately, and possibly through our agency, the company XXX so that we negotiate with them a friendly contract which would allow a regularization of this situation, according to the following possibilities: Case 1: You might be financially rewarded by company XXX insofar as this situation constitutes advertising and promotion for the brand XXX. In this case you must explicitly indicate the reference to the company XXX by adding its logo to the aforesaid image and insert a link towards the site of this company. Case 2: You wish to continue the exploitation and diffusion of your image without mentioning the company and in this case you will have to settle reproduction rights with this company insofar as the latter authorizes you to further exploit and diffuse your image. If you fail to comply with these requests, the company XXX will have no choice but to proceed in a manner appropriate to protect its valuable intellectual property rights. Sincerely yours |
