Vermeer vs Atari

March 26th, 2007

Atari vs Vermeer  Atari

Picture: Jan Vermeer, The Music Lesson
c. 1662-1665. Oil on canvas, 74.6 x 64.1 cm (Royal Collection, St. James’ Palace, London).
Logo: Atari

Vermeer vs Atari

Broken window vs Apple

March 26th, 2007

Broken window vs Apple Apple

Picture: factoryjoe - Some rights reserved
Logo: Apple

Highway vs Maltese cross

March 26th, 2007

Maltese Cross vs Highway  Maltese Cross

Picture: Google Maps
Logo: Maltese Cross

Toscani vs Motorola

March 26th, 2007

Motorola vs Toscani  Motorola

Picture: Giovanni Toscani, Trittico con Madonna col Bambino, S. Girolamo e S. Caterina
(Firenze, Museo dello Spedale degli Innocenti).
Logo: Motorola

Virgin Mary grilled cheese sandwich vs Adobe

March 26th, 2007

Adobe vs Virgin Mary  Adobe

Picture: Diana Duyser
On November 23, 2004, a grilled cheese sandwich that contained the likeness of the Virgin Mary was sold for $28,000 in an eBay auction by Diana Duyser from Hollywood, Florida…
Logo: Adobe

NB: unfortunately our software did not recognize the Virgin Mary

Dead fish vs Centrino

March 26th, 2007

Centrino vs Dead fish  Centrino

Picture:  morak faxe -  Some rights reserved
Logo: Centrino

One small step vs AT&T

March 26th, 2007

One small step vs AT&T AT&T

Picture: NASA
Logo: AT&T

African mask vs McDonald’s

March 26th, 2007

McDonald's vs African mask  McDonald's

Picture: author unknown
Logo: McDonald’s

Snake vs Bank of America

March 26th, 2007

Snake vs Bank of AMerica Dollar

Picture: koala.net
Logo: Dollar

Darth Vader vs Motorola

March 26th, 2007

Motorola vs Darth Vader  Motorola

Picture: author unknown
Logo: Motorola

Da Vinci vs Carrefour

November 24th, 2006
Leonardo da Vinci vs Carrefour   Carrefour

Picture: Leonardo da Vinci, Madonna with a Flower (Madonna Benois)
c. 1478. Oil on canvas transferred from wood, 50 x 32 cm (The Hermitage, St. PetersburgCorporate).
Logo: Carrefour

Da Vinci vs Carrefour

Villepin vs GDF

November 23rd, 2006
Villepin vs GDF GDF

Picture: author unknown
Logo: GDF (Gaz de France)


NB: Dominique de Villepin is the current French prime minister.

Cloaca Maxima vs Microsoft Windows

November 22nd, 2006

Cloaca Maxima vs Microsoft Windows  Microsoft Windows

Picture: LinBow - some rights reserved
Logo: Microsoft Windows

Bad teeth vs Evian

November 21st, 2006

Bad teeth vs Evian Evian

Picture: author unknown
Logo: Evian


US Navy vs Adidas

November 20th, 2006
US Navy vs Adidas   adidas

Picture: jmdagett - some rights reserved
Logo: Adidas

Gustave Courbet vs Corus

November 19th, 2006

Gustave Courbet vs Corus Corus

Picture: Gustave Courbet, L’origine du Monde, c. 1866. Huile sur toile 46 x 55 cm (Musée d’Orsay).
Logo: Corus

Butterfly fish vs AT&T

November 18th, 2006

Butterfly fish vs AT&T AT&T

Picture: Sniffette - some rights reserved
Logo: AT&T

Chains vs Social Security

November 17th, 2006

Chains vs Social Security Cotisation Sécurité Sociale

Picture: .bastian - some rights reserved
Logo: Cotisation Sécurité Sociale

Marilyn vs Coca-Cola

November 16th, 2006
Marilyn Monroe vs Coca-Cola   Coca-Cola

author unknown
Logo: Coca-Cola

Marilyn Monroe vs Coca-Cola

Woman heap vs Citroën

November 15th, 2006

Woman heap vs Citroen  Citroën

Picture: author unknown - found on Google Image Search
Logo: Citroën

NB: although this picture was obviously made to parody Citroen’s logo, it fits quite well on the blog.

Golden Gate vs Cisco

November 14th, 2006

Golden Gate vs Cisco Systems Cisco

Picture: Hans Schnier - some rights reserved
Logo: Cisco Systems 

NB : the Golden Gate Bridge is actually at the origin of Cisco’s logo

G-String vs Mercedes

November 13th, 2006

G-String vs Mercedes  Mercedes

Picture: author unknown
Logo: Mercedes

Pigs vs Aliens

November 12th, 2006
Aliens vs Pigs   Alien Press Comics

Picture: sqsteffens_83 - some rights reserved
Logo: Alien Press Comics

Fish vs Woolmark

November 10th, 2006

Fish vs Woolmark Woolmark

Picture: Nemo’s great uncle - some rights reserved
Logo: Woolmark

Coconut desert vs Mitsubishi

November 10th, 2006

Coconut desert vs Mitsubishi Mitsubishi

Picture: Mr Wabu - some rights reserved
Logo: Mitsubishi

Logo.Hallucination is a project by Christophe Bruno, 2006-2007

Is the economic dynamics of the collective hallucination leading us towards a privatization of the glance?

Logo.Hallucination continuously monitors the images circulating on the Internet looking for hidden logos and sends cease and desist mails whenever a copyright violation is detected.

The Web, in particular in its version 2.0, is an implementation of the strategies of control in the field of writing. The image, at the opposite, is interpretable with more difficulty by the machine and remains a not very accessible territory.

Pattern recognition is a field in full expansion. It constitutes a key technology in the domains of safety, of the management of the rights, of marketing… « Logo.Hallucination » proposes to use technologies of recognition of images in order to detect subliminal forms of logos or emblems, hidden (generally involuntarily) in the visual environment or in the whole of the images of the Internet. The found images will be accessible in a weblog, proposing a comparison between the original on the one hand and, on the other hand, the brand and its logo.

« Logo.Hallucination » lies thus within the scope of Web 2.0 insofar as the raw data (images) are mashed up with additional visual information (the hallucination of the brand) and that their juxtaposition takes part of new economic stakes, pointed here in an ironic way.

Head of programming: Valeriu Lacatusu

The software based on neural network image recognition was exhibited at the Rencontres Internationales Paris Berlin in November 2006.

Avec le soutien du Dicream, Aide à la production

HMKV, Dortmund

July 19th, 2008

Jul. 19 - Oct. 19, 2008: LogoHallucination is exhibited at HMKV, Dortmund. The exhibition “Anna Kournikova Deleted By Memeright Trusted System – Art in the Age of Intellectual Property” is curated by Inke Arns and Francis Hunger.

Logo Hallucination
Photo: Thomas Wucherpfennig (laborb.de)

The artists represented in this exhibition explore the question of art in the age of mechanical reproduction positioning itself differently in a post-Fordist era permeated with digital networks than in Fordist, analogue times to which Walter Benjamin has referred. Artistic techniques like cut-up, sampling, détournement, appropriation, copying, remixing, plagiarism, and repetition are employed.

Participating artists: AGENCY (BE), Daniel Garcia Andújar (ES), Walter Benjamin (US), Pierre Bismuth (FR), Christian von Borries (DE), Christophe Bruno (FR), Claire Chanel & Scary Sherman (US), Lloyd Dunn (US/CZ), Fred Froehlich (DE), Nate Harrison (US), John Heartfield (DE), Michael Iber (DE), Laibach/Novi kolektivizem (SI), Kembrew McLeod (US), Sebastian Lütgert (DE), Monochrom (AT), Negativland and Tim Maloney (US), Der Plan (DE), Ramon & Pedro (CH), David Rice (US), Ines Schaber (DE), Alexei Shulgin & Aristarkh Chernyshev (Electroboutique, RU), Cornelia Sollfrank (DE), Stay Free (US), Jason Torchinsky (US), UBERMORGEN.COM & Alessandro Ludovico & Paolo Cirio (CH/AT/IT), a.o.

Logo Hallucination


November 10th, 2006

Every time a hallucination is detected, an email is sent to the owner of the image - if the owner is identified. Here is the standard email:

Madam, Sir,

We inform you that our automated monitoring spiderbot has detected a potential infringement of Intellectual Property Law in the digital image located at the address […]. Indeed this image includes a total or partial representation of the logotype of the brand XXX. Since you are responsible for the diffusion of this image on the Internet, we would like to remind you that such unauthorized use of copyrighted work could be liable for statutory damages. Moreover, it may have violated other US federal laws, including (among others) the Digital Millenium Copyright Act and the Consumer Fraud and Abuse Act.

Accordingly, we hereby suggest that you should contact immediately, and possibly through our agency, the company XXX so that we negotiate with them a friendly contract which would allow a regularization of this situation, according to the following possibilities:

Case 1: You might be financially rewarded by company XXX insofar as this situation constitutes advertising and promotion for the brand XXX. In this case you must explicitly indicate the reference to the company XXX by adding its logo to the aforesaid image and insert a link towards the site of this company.

Case 2: You wish to continue the exploitation and diffusion of your image without mentioning the company and in this case you will have to settle reproduction rights with this company insofar as the latter authorizes you to further exploit and diffuse your image.

If you fail to comply with these requests, the company XXX will have no choice but to proceed in a manner appropriate to protect its valuable intellectual property rights.

Sincerely yours